Belfast business and mindset event Momentum have announced eCommerce expert Ryan Clarke as the latest speaker to join the bill for their forthcoming Night At The Museum digital conference.
Ryan, who is the Head of Ecommerce at STATSports, will be dissecting what it really takes to grow in eCommerce in 2023.
His talk “CX Sells: Optimising your Customer’s Buying Journey in eCommerce” will break down the customer buying journey from creative to checkout. Ryan will also provide the audience with his model to acquire attention, before acquiring the customer.
Momentum: A Night At The Museum, supported by Gekkoshot, will take place at the Ulster Museum on September 22, Ryan is the second of an all-star speaker lineup being revealed that includes leading names in hospitality, mindset, marketing, ecommerce, data and much more.
Speaking of his involvement with the event Ryan said: “I signed up to Momentum because it’s part of a small group of local events that have taken a really alternative approach to try and grow the industry.
“Throughout my talk I’ll be using real life examples (good, bad and occasionally very ugly), of what STATSports growth has looked like across global marketing campaigns spanning over 100 countries. And a bit of insight into our ‘Will It Make the Boat Go Faster’ methodology for blocking out the noise for driving growth.
“What I like about Momentum is that it’s not a speaker lineup full of sponsors essentially doing sales pitches. Momentum have managed to pull together a bunch of individuals from across a wide range of areas who have built something great.
“I’m buzzing to be able to get on stage with people I really admire, and since it’s in a museum that automatically makes the topics more important by association, right?!”
According to organisers Warren Giffin and Amée Spence, the event plans to bridge the gap between business needs and mindset support.
“We’re delighted to be bringing Momentum back for a second event, building upon the resounding success of our inaugural event back in January at The MAC” explained Warren, adding: “Last time we had fantastic speakers such as self-made entrepreneur and CEO of Bellamianta & Iconic Bronze, Linda Stinson, as well as passionate mental health advocate and Let’s Face It podcast host, Domhnall Nugent.
“This time we’re excited to get ready to announce an equally special lineup of industry experts who will give our attendees a night to remember.”
During Ryan’s talk on eCommerce hopes attendees will take away “tangible and tested methods for eCommerce that they can steal and apply to their own marketing strategy for 2024”.
Also announced to speak at Momentum is Sarah McBriar, founder and creative director of AVA, the UK’s leading audio visual arts festival and conference. She will be speaking on “How to stay one step ahead as a creative entrepreneur”.
Sarah said: “Momentum is what the creative business community needs… a fun and relaxed evening with experienced entrepreneurs sharing their knowledge through focused topics and a space to network.”
Tickets for Momentum: A Night At The Museum on September 22, 6.30pm-late are now on sale from thisismomentum.co.uk